According to a recent report at http://domainb.com/brand_dossier/adv_brnd/20090302_no_marks_cream.html Kiran Bedi is the new brand ambassador of No Marks cream! Though the report says that it's for a charitable cause, the method seems hardly worthwhile! I am sure Dr. Bedi could have found better ways to further her cause...

 


Comments

ankur kakkar

Wed, 11 Mar 2009 13:23:31

just another publicity stunt ... Ms.Bedi must be looking to improve on her brand value especially given the fact that she plays host to a particular TV show..

PS : nice blog ... keep posting ..

 

Divya Babbar

Wed, 25 Mar 2009 23:44:58

My thoughts exactly- had a discussion about this with a friend- his take was that its not wrong coz its for money. I disagreed- Kiran Bedi is an epitome of the New Indian Woman- someone who can stand up on her own and make a mark for herself and not a dumb bimbo who is more concerned about her face than her career...i was furious!

From a marketing perspective, why would the cream binge upon Bedi's image anyways? They have nothing in common- its a total dilution of the brands- No Marks and Dr. Bedi..

 



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